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CADILLAC
On August 9th, 2023, the largest Times Square Takeover in automotive history took place!
The campaign was created to advertise the new Cadillac electric car, spanning 130K Sq Ft of digital canvas and featuring 33 fully-synchronized digital displays. Over 320 minutes of original full CG content were produced in under 8 weeks for a one-hour event like no other.
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